3PL Contract Manager for Russell Transport, Shane Gossner, was recently involved in developing a safety initiative to raise awareness about our drivers at the delivery sites of one of our major 3PL contracts. Our aim was to influence our customer (their customers) and their staff to be aware of our drivers while unloading our vehicles, especially where it involved interaction with forklifts and cranes.
After speaking with our drivers, we agreed to place a number of magnetic, interchangeable signs with key phrases on them around their vehicles. It was thought this was the most effective way to draw attention to the fact that a PERSON is delivering the goods, not just a vehicle. These messages can also be used to warn the general public when our team is in traffic.
: Our drivers have reported positive effects from using the signs, which act as discussion points with people on delivery sites whom they might never have spoken to previously.
While the concept may not revolutionise safety in transport, it has certainly opened up dialogue and the potential for better engagement between drivers, the delivery site and our customers. Most importantly, this very simple and cost-effective initiative may have saved a life.